13 year olds are hitting puberty, which is when they are looking for who they are. They have a need for adrenaline and acceptance. Because this target audience is already known with the digitalisation, I combined these two elements in one application: a mash-up of entertainment (horror movies in particular) and social interaction: they are able two watch movies, check their heart rate to know when they are scared, become their favorite horror character, scare their friends, ... and so on.
The name of the service relates to the target audience: 13 year olds. It features the number 13 in roman letters, in numerals and as a murder weapon: a knife.
The brand has its own font. The font has extra features e.g. ligatures, ‘blades’ and so on.
The brand uses three specific colors: red, black and white. The red color represents the blood we see in a horror movie; the black color represents the cinematic feel of a movie; the white color represents the chills we get from a horror movie.
Movies are rated into three categories: gore, suspense and realism.
Users can use the Snapcode, which can be found on social media, to create their own unique movie or series poster. By gaining likes they become the star. The advertisements feature the movie/series title, 3 actors, the director, the writer (or the creator), the winner (the person on the poster) along with his username, location and used snapcode.