Sometimes we want to bring the joy of going to the movies at home. You can watch movies together, while being in the comfort of your own home.
The brand relates to the unlucky number 13. It features the number in Roman letters, numerals and as a murder weapon: a knife.
The platform has its own custom made typeface which is based on the blade. It has a subtle relationship with the brand name: all angles are tilted at a 13 degree angle.
The brand used three specific colors: red, black and white. The red color represents the blood we seen in a horror movie; the black color represents the cinematic feel; the white color represents the chills we get from a horror movie.