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Easy Eat. Eating out made easy.

For people with a food allergy, eating out is difficult. Not a lot of restaurants appreciate you being picky about which ingredients they use. To reach out to those left out, we came up with a new ranking.

Branding
Niels Depoorter
Animation
Niels Depoorter
Concept
Kirsten Malfroid
Voice-Over
Monica Kopka
LUCA School of Arts
2018

Pitch

Friends are the new family. They bring the sparkle into your life. They are there when you want to celebrate. Can you think of anything cosier than going to dinner together? Especially when you're being served delicious food! But for some people, food brings stress. If you eat something wrong, you could become ill. An allergic reaction can even lead to death. Every 3 minutes, an allergic reaction to food sends someone to the emergency room. For people with a food allergy, eating out is difficult. Not a lot of restaurants appreciate you being picky about which ingredients they use. To reach out to those left out of the fun food times, we came up with a new restaurant ranking for the chefs who take into account your allergy needs. If the restaurant is allergy-friendly, you'll find a sticker at the entrance, signaling the food is allergy safe. When you scan the menu with your smartphone you'll see a tailor-made version in augmented reality based on the allergies you entered in the app. No need for awkward questions when ordering! Easy Eat, all allergy info you need in one easy overview.

Blog (research)

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Branding

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